Sweet Fish Media | B2B Podcast Production

The Work

At Sweet Fish Media, I managed the full content lifecycle for multiple B2B podcast clients across different industries, from strategy and content briefs through clip selection, editing direction, distribution, and performance reporting.

What I Built

Strategy & Ideation: I develop content briefs for each show, identifying which episodes and segments have the highest potential for short-form performance.

Clip Selection & Direction: For each episode, I identify the 3–5 moments with the strongest hook, emotional resonance, or tactical value. I write editing direction so editors can execute without guesswork.

Distribution & Optimization: Each clip is optimized for its target platform. A LinkedIn clip for a B2B SaaS podcast looks different than a YouTube Short for a marketing show.

Performance Reporting: I run quarterly business reviews (QBRs) with clients, analyzing what formats are working and adjusting strategy based on data. Not vanity metrics, but strategic conversations about what's driving results.

The Outlier: a Long-Form Video for Sweet Fish's Own Channel

I got together with Paul Rodriguez and Ryan Jamison to direct and produce a long-form YouTube video for Sweet Fish. We wanted to reignite the Sweet Fish YouTube channel with an informational video that gained traction organically.

So this is what we did:

• Found a few outliers from other niches and adapted them to a media-focused audience
• Confirmed title and thumbnail concepts before we even started production
• Wrote the script
• Booked two strategic days to record and produce
• Edited and posted with a clear idea that felt simple but intriguing

“Mark Rober is Just Mythbusters, actually” · Watch on YouTube

With the help of Paige Peterson on direction, revisions and insight, and Kate Anders on thumbnail and channel design, we executed a video project from start to finish.

The result: nearly 2K organic views within the first two weeks, and still climbing.

The Takeaway

Producing hundreds of episodes and clips across multiple clients simultaneously forced me to build systems that scale. I can't be in the weeds of every edit for every client. So I built repeatable frameworks for clip selection, editing direction, and performance analysis that work across niches. That same systems-thinking is what I bring to any content operation.

*Total views figure is approximate and being finalized.